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In stock · Dispatched within 24 hours from Guangzhou, China

LUREHIM Bag 0

Underwear, on your terms.

Less fabric.
More you.

A little colour. A different cut. Find the pieces that feel like you. Every piece $19.99 USD.

Shop the edit Find your cut

OR213 — White — model-worn product photograph

OR213 — supplier product reference; styling colour may differ

Sport Cotton Brief$19.99 USD

The edit

30 styles

BS139 — Yellow — model-worn product photograph

Neon Mesh Jockstrap

AD7207 — Green — model-worn product photograph

The Ring — Double-Ring Thong

AD311 — Pink — model-worn product photograph

The Quiet One — Low-Rise Modal Brief

DP905 — White — model-worn product photograph

Micro Strap Thong

OR503 — Yellow — model-worn product photograph

Contrast Cotton Thong

Stripe Modal Brief in Orange — supplied front studio view

Stripe Modal Brief

OR213 — White — model-worn product photograph

Sport Cotton Brief

OR6265 — White — model-worn product photograph

Cross Strap Modal Thong

Find your cut

Briefs Thongs Jocks

Stripe Modal Brief in Orange — supplied front studio view

Stripe Modal Brief

Make room
for colour.

Bright orange. Contrast stripes. A different way to wear the everyday.

Meet the Stripe

Your cuts. Your colours.

Mix styles freely

Choose different cuts and colours to make a mix that feels like you.

Find your next piece

Bold is personal.

Start with the silhouette. Stay for the colour. LUREHIM is a place to find underwear that matches how you want to feel.